Nathaniel Ru and Sweetgreens are creating a new model for fast food. According to Fortune Magazine, the type of model that Sweetgreens uses is exactly the type that people want when setting up a new chain restaurant these days.
That is also the reason why it is backed by so many big name investors. It is also the reason why the lines are always so long at each of Sweetgreens’ forty locations.
First of all, the quality of their food is different. Sweetgreens focuses on creating food that people actually like. What people want is food that is healthy, wholesome, organic, natural and not over processed. That is exactly what Sweetgreens offers. However, it is not just the food that makes Sweetgreens a big success. Learn more about Nathaniel Ru: https://patch.com/california/across-ca/nathaniel-rus-vision-sweetgreen and https://affiliatedork.com/nathaniel-ru-blazes-a-trail-in-the-health-food-industry
There are other factors in it as well. One of them is the technology aspect. For example, over thirty percent of all orders from Sweetgreens are made online. These orders can be made on the Sweetgreens website, or they can be made by using a special app to do it.
Another issue that makes Sweetgreens so successful is their unique style of management. The management of Sweetgreens is not aloof and unaware of what is going on inside their individual stores, as is so often the case when it comes to management of big chain stores.
To make sure that they know how it feels to be a customer in their stores, the management goes into the stores themselves. In fact, once a year, they will shut down all the offices in all five locations around the country. Then, the people who work at the offices will work in the stores.
This way, they know what it feels like to be a worker. They can also find out about things that can use improvement. Nathaniel says that he does not believe in corporate management. Instead, he believes in hands on management where the management is involved in every step of day to day life. Sweetgreens has become a thought leader in the food industry.
Nathaniel Ru attended Georgetown University. There, he realized that there were not enough food options out there for students that were actually healthy and wholesome. That is why he decided to start Sweetgreens.
He started it with two friends who attended the university together with him. Interestingly, these two students attended an entrepreneurship event together with Nathaniel Ru. Sweetgreens has become a role model for all kinds of healthy eating.